Welcome to Concerned Children's Advertisers
A Message from our President: New Member Joins CCA!
On behalf of the CCA Board of Directors and my entire team, it is with great pleasure that I announce the addition of Post Foods Canada Corp. (Post) to our CCA family of member companies.
"We are thrilled to have Post join our group of like-minded Canadian companies," said Craig Hutchinson, Chair. "CCA is a strong and vibrant Canadian model of social responsibility and we look forward to working with you as we continue to deliver innovative social marketing campaigns and education materials to Canadian children today and in the future."
Post is currently an active participant in the Canadian Food and Beverage Advertising Initiative administered by Advertising Standards Canada. Their involvement with CCA further exemplifies their commitment to the health and wellness of Canadian children and industry's positive contributions.
"We are delighted to be joining CCA and look forward to contributing to these very important social messaging and education initiatives with CCA," stated Margaret Hastings, Senior Product Manager for Post. "At Post, we are committed to responsible marketing to children, including promoting healthier dietary and lifestyle choices."
Ms. Hastings will be joining the rest of the Creative Committee as we embark on campaign development throughout the summer months.
On behalf of all CCA members, welcome and thank you for believing in our work.
About Post Foods Canada Corp.
Post Foods Canada Corp., a subsidiary of Ralcorp Holdings, is the manufacturer of iconic ready-to-eat cereal brands including Shreddies, Shredded Wheat, Honeycomb, Alpha-Bits and other great tasting cereals. For more information, please visit www.postfoods.ca.
Sincerely,
Bev Deeth
President
Concerned Children's Advertisers
TDSB Endorses CCA's Long Live Kids Education Materials
CCA is pleased to announce that the Toronto District School Board (TDSB) has officially endorsed the Long Live Kids (LLK) education materials. These materials help teachers, parents and other adult caregivers encourage children to eat smart, move more and be media wise.
The TDSB is the largest school Board in Canada and the fourth largest in North America. They have nearly 600 schools and serve more than 250,000 students each year.
CCA is excited to have children throughout Toronto living the mantra "Long Live Kids!" To learn more about LLK, please visit longlivekids.ca. To join other school Boards endorsing our materials, please contact CCA's Education Specialist, Linda Millar.
CCA Gets Cultured
As with all of our campaigns, CCA is offering the Media Monkey PSA, print ads and media literacy education materials in English and French. While these are Canada’s official languages, it’s important to recognize the plethora of other cultures existing in this country. In order for our campaign to reach the bulk of Canada’s population, CCA has formed a cultural marketing strategy to reach cultural groups beyond Anglophones and Francophones. The strategy involves targeting certain materials to the following cultural groups:
- South-Asian;
- Chinese/Asian;
- Black Caribbean;
- Aboriginal;
- Hispanic; and
- European.
To date, we have translated the PSA into Cantonese and Mandarin through Fairchild Television. Additionally, Fairchild Publishing has offered to translate our print ads for inclusion in their Popular Lifestyle and Entertainment magazine, based on availability.
We will continue to approach media organizations that cater to these groups in an effort to extend the reach of the Media Monkey campaign.
Media Monkey: Cantonese
Media Monkey: Mandarin
Professional Development
Looking for a keynote or plenary speaker for your annual convention or conference?
Linda Millar, CCA’s Educational Consultant, is an international speaker and program developer. A retired classroom teacher, she has 35 years of educational experience and continues to speak on issues of importance in the lives of children and their families.
Check out further details here.