Public Service Announcements
Substance Abuse Prevention
Crack
0:15, 1990
Agency: Cossette Communication
A dramatic demonstration of the potentially fatal consequences of drug abuse.
Brain
0:30, 1990
Agency: Cossette Communication
A creative and memorable illustration of the effects of drugs, in which the brain is depicted as a series of wires. As more drugs are consumed, wires are cut until eventually the brain short-circuits.
Rehab
0:60, 1992
Agency: FCB Canada Ltd.
An emotional story that encourages young people to support friends who may be using drugs and to assist them in getting the help they need to stop using drugs.
Loser
0:30/0:60, 1995
Agency: Leo Burnett Company Ltd.
A slice of teen life, this spot shows teens using drugs comparing themselves to the "loser" who enjoys strong friendships, hobbies and sports.
Hip Choice
0:30, 1993
Agency: YTV Canada, Inc.
A two-part message that carries a frightening look at drug pushers.